Emily Ratajkowski, the model mom who’s no stranger to the spotlight, takes center stage in the Self-Portrait resort 2024 ad campaign, aptly named “At Home with Self-Portrait.” Captured through the lens of British artist Nick Waplington, the campaign is a vision of domestic elegance. Emily shares the frame with four children, showcasing the brand’s childrenswear and womenswear lines.

Emily Ratajkowski for Self-Portrait Spring 2024 Campaign

The Self-Portrait resort 2024 fashion choices are a visual feast. Emrata dons a variety of matching sets: a blue denim jumpsuit that exudes casual chic, a textured knit mini skirt paired with a matching jacket, and a checkered jacket-skort combo that’s a modern twist on classic patterns. The looks get elevated thanks to the styling of Emilie Kareh, while Lauren Parsons and Shon Ju masterfully handle makeup and hair, respectively.

This isn’t Emily’s first rodeo in the fashion world. She’s previously flaunted her denim collaboration with AG Jeans. Self-Portrait, too, has a history of star-studded campaigns featuring the likes of Gigi Hadid in its fall-winter collection.

The images resonate with the ethos of Self-Portrait’s founder and creative director, Han Chong. Raised in a home that celebrated the art of dressing up, Chong has channeled this upbringing into Self-Portrait, making it a go-to brand for families during celebrations, whether grand or intimate.

“This campaign reflects the wonderful memories I have of strong women celebrating life,” says Chong. They also praise Nick Waplington’s unparalleled aesthetic eye, believing the campaign captures Emily at her most “comfortable and chameleonic.”